Please watch this video before reading below:
YouTube clip- from CBS Sunday Morning -Fast Draw Segment August 14, 2011
So here it is. Another subtle message in this all-too-short-and-utterly-vague Sunday morning segment. During this 2 minute and 14 second clip, CBS managed to do a couple of things.
You’re informed that unemployment is high and wages are low. First of all, “low” is relative. Yes, compared to Bill Gates, my salary is “low”, however, there are plenty of people in America who are making decent money and being cautious with their money. *Cautious means thinking before spending.
Next, you’re told that the government doesn’t know how to pay its bills. Unless you’ve been living under a rock for the last 6 months, this isn’t new news. But- you are told to look at Corporate America. Apparently, corporations are piling up the cash, totalling $1.2 trillion. Unfortunately, CBS does NOT think this is a good thing. They think that the money could be spent in a better manner. Corporations, instead of holding a cushion in the bank, could:
– Pay 3 years of rent for every renter in america
-Buy every home that went into foreclosure in 2007 & 2008.
-Pay all of America’s dental bills for 10 years.
-Or give every American family $10,000. (The ones that are legal and documented, of course.)
The narrators make sure to let you know that corporations won’t be doing any of these, nor will they create jobs. Specifically, “They’ve taken note of the uncertainty, will hold on to cash. They’ll save it spend later. When they can make more money”.
CBS did this on purpose. Many people would simply watch and say, ‘Wow!” or “Can you believe that?” CBS was playing into the ‘stupid American’ stereotype. During a comical segment on government, CBS sprinkled angry fairy dust to create the ‘Shame on corporations!’ mindset. This ad was created to incite anger towards the private sector in a passive-aggressive manner.
Come on, people! Why are corporations under fire like this? Corporations are criticized for not spending enough money and not creating enough jobs. Between innovation, production and sales (depending on the type of business), PLENTY of jobs are created because of large corporations. As for the spending issue, we are angry because they don’t do enough of it and have cash in the bank. Seems to me this is responsible business and would make a fabulous model for our own government.
And regardless of where this money is…these corporations, as well as their employees, pay taxes on this money, despite what many may say. If you want to be mad at corporations, be mad at them for whose campaigns they are funneling money into during elections. If you want to be mad at CBS, well, then, I’ve got your back.