Who Isn’t Looking Past Color


Recently, there have been some companies who have taken serious heat in regards to their media advertisements. To me, it’s getting old. But I’d love to know what you think…

Last month, Naomi Campbell complained that a recent Cadbury advertisement was racist. She says they compared her (and her skin color) to chocolate. The ad said “Move Over Naomi, there’s a new Diva in town!”. [You can see the ad below]. Campbell said, “It’s just upsetting to be described as chocolate not just for me, but for all black women and black people”. Initially, Cadbury defended the ad, claiming they were referencing her ‘infamous diva attitude’ (which, let’s be honest, is quite well-known) and not her race. Ultimately, Cadbury removed the ad. Britain’s Advertising Standards Authority (ASA) though, agreed with Cadbury, eventually stating that the ad ‘posed no real threat’ and was not racist.

Another company under fire is Dove. Critics and advocates for equal rights claim that it is offensive to have a black woman under the ‘before’ title and a white woman under the ‘after’ title. See the ad below.

SERIOUSLY?!? Do these critics REALLY think that a company like Dove would imply that you can scrub yourself white????? Please. People have also criticized that the black woman is heavier than the white woman, who is (still) the after. Yep. Dove wants you to scrub yourself white AND skinny.

This is comical. Dove is historically known for using women of all shapes, sizes, colors and ages. In fact- it wasn’t too long ago that they took the heat for using women who people deemed ‘not fit for modeling and advertisments’. (It’s true! People refer to them as the ‘fat brand’ and there are tons of articles out there criticizing the women and calling them disgusting.) To say that just because these women are standing next to each other some how means they are being compared to one another is simply absurd. Even worse? The attention this ad is getting. Google searches return websites with headlines like ‘Dove Turns Fat Black Woman into Thin White Woman’. GET REAL.

These companies to which we are referring are multi-million dollar companies with expansive product lines. Who are these people kidding? Do they honestly think that these corporations, in 2011, would risk publishing an outwardly racist advertisement?

Why are people looking so hard? By looking at this ad in a quick manner (which is what most do when browsing a magazine) I certainly would not take away that notion. People need to RELAX! Not everyone and everything is racist.

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2 thoughts on “Who Isn’t Looking Past Color

  1. Hillary

    Remember hurricane Katrina? The mayor spoke of how the rebuilding of New Orleans would be much like making chocolate milk. Go back and check the records. Many people were offended, but the media continued to play and re-play his comments…….

    Reply
  2. Edward

    The best way to continue to receive benefits by being associated with one group (race, gender, fill-in-the-blank) in our current society is to become a “victim” whether actual or perceived (or cry, scream, and stomp your feet like a spoiled child). Not to mention it provides the “offended” with unwarranted power to dictate to others what they can and can’t do or say in the name of not offending. Personally, I find THAT offensive. Good grief, I could be offended daily if I allowed myself to be. I know I feel terrible driving over top of black roads. Why are they all black? And why don’t people eat bananas after they turn black?

    Reply

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